[e-Book] Lead Generation Authority

taught by Wayne Smith
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Wayne  Smith
Wayne Smith
Social Media guru

About the Instructor

Table of Contents

Introduction ................................................................................................................... 5

Chapter 1: The Types of Leads and What They Mean ................................................ 8

The Life Cycle of a Lead .......................................................................... 8

Cold Leads .......................................................................................... 9

Warm Leads ...................................................................................... 10

Qualified Leads .................................................................................. 10

Lead Scoring and Categorization ........................................................... 11

Chapter 2: Playing the Long Game – Create Leads, Not Customers ...................... 13

Branding and Leads ............................................................................... 17

Chapter 3: How to Create Interest and Sell the Dream ............................................ 21

The Buyer Persona ................................................................................ 22

The Value Proposition ............................................................................ 24

Chapter 4: How to Build Trust and Influence ............................................................ 27

What is Content Marketing? ................................................................... 28

Chapter 5: Building a List Through a Squeeze Page ............................................... 31

Design .................................................................................................... 32

Using Incentives ..................................................................................... 34

An Example of the Copy ........................................................................ 35

Chapter 6: A Guide to Writing Persuasive Copy ...................................................... 37

Good Copywriting .................................................................................. 39

Chapter 7: Creating Leads Face-to-Face and Through Other Means ..................... 41

LEAD GENERATION AUTHORITY

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Chapter 8: How to Convert – Turning a Lead Into a Buyer ...................................... 44

Introducing AIDA .................................................................................... 45

Minimizing Risk ...................................................................................... 46

Urgency and Scarcity ............................................................................. 47

Sales Funnels ........................................................................................ 49

Chapter 9: Lead Management Software Explained .................................................. 51

Choosing an Autoresponder................................................................... 53

MailChimp: ......................................................................................... 53

AWeber:............................................................................................. 53

GetResponse: .................................................................................... 54

Chapter 10: The Best Lead Generation Methods...................................................... 54

Finding Cold Leads ................................................................................ 55

Making Warm Leads .............................................................................. 56

Getting Qualified Leads .......................................................................... 56

Converting Leads ................................................................................... 57

Conclusion and Summary .......................................................................................... 58

Course Contents

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Course Curriculum

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